Take a Sneak Peek at Land Rover's Next Concept Vision

Enjoy this behind the scenes peek at Land Rover's new concept vision and direction for design in the Discovery collection. This video shows the sleek modern interior as a tip off to suggest the exterior design will reflect similar inspirations. What do you think about Land Rover's big new idea? Do you prefer their traditional shape or do you anticipate their new direction in design?

The Land Rover range has recently been freshened extensively, with the addition of the Range Rover Evoque in 2011, and the complete redesign of the Range Rover in 2012. Soon, the Defender will return, but, in the meantime, we'll be treated to the all-new Discovery. Known in America in recent years as the LR4, the Discovery once roamed our shores under its native name. It may soon again, but whatever it's called, this is a preview of what it--and a family of Discovery vehicles--will look like. It's an important model for Land Rover, and the new concept reflects that, says Gerry McGovern, design director and chief creative officer for Land Rover. "Discovery has been pivotal in helping to build the foundations of the Land Rover brand. It is admired all over the world and loved by its strong customer base," said McGovern. "We have created the Vision Concept to share the essence of Land Rover’s new age of Discovery and to debut a new, compelling, relevant design direction that connects on an emotional level with customers of today and tomorrow." Under the hood of the concept, which Land Rover describes as a "design and technology vision for a future new family of Discovery vehicles," some form of high-tech drivetrain from Jaguar Land Rover's Advanced Research program will be revealed.

— Land Rover Discovery Vision Concept