Luxury cars are becoming increasingly popular in today's society. Offerings of plush features and sleek body styles have lured consumers into luxury dealers for decades. Over the years the notion of luxury and value seemed to be slightly separate. This recent Forbes article debunks the myth of luxury versus value and builds a solid case that consumers can have both.
Luxury cars these days have gotten so plush that automakers have really got to push to make their most high-priced wares seem special. It’s not enough to have a dozen cup holders in your ride—now you need motorized cup holders like in the Cadillac CTS CTS +0.1%, or a full-on champagne cooler like in the Bentley Mulsanne. It’s not enough to have LED headlights and high-density fog lights like those available from Audi —now you need curve-sensitive headlights and a starlight headliner, like in the Rolls-Royce Ghost. Even the interior details, like the leather vents in the Porsche Panamera and granite trim options in the sport sedans at Mercedes-Benz , are flush with expensive textures and materials. But there are plenty of models from premium and luxury brands that actually offer a decent value over long-term ownership.
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